Interview with Illustrator Asia Orlando – Creating Worlds & Bringing Magic to Life

Featured Artist

Interview with Illustrator Asia Orlando – Creating Worlds & Bringing Magic to Life

Asia Orlando is an illustrator and visual storyteller based in Amsterdam, Netherlands, known for her detailed worlds filled with animals, plants, with a touch of magic. After starting in interior design and architecture, she found her true passion in illustration, building a career that now includes collaborations with brands like Disney and National Geographic.

Most recently, Asia has brought her own story to life with Mugo’s Universe: The Ritual of Light, a beautifully illustrated book about a little bat on a secret mission.

Find more by Asia Orlando on her portfolio asiaorlando.com, on Instagram instagram.com/asiaorlando_ and Mugo’s Universe

You originally studied interior design and architecture, but eventually switched to illustration. What led you to make that leap?

When I studied and worked in the field of architecture, I gave myself time to start enjoying it. I experienced different settings, worked in small studios, independently, and on both private and public interiors. But something very important was missing – I wasn’t happy, nor did I truly enjoy my work. The strict norms, rigid rules and chaotic planning just weren’t for me. When I illustrate, I’m exactly where I’m meant to be, doing what I love.

Book Covers for “A Series of Unfortunate Events” by Lemony Snicket

Do those architectural and interior design skills show up in your illustration process or style?

The short answer is no. I studied art from a very early age, so I’d rather say that my art background influenced my architectural style and taste. However, I do have a beautiful art studio and I’ve always believed that interiors and our surroundings have a powerful impact on us.

Your illustrations are full of intricate details and often tell a story. How do you approach embedding a narrative into your art.

Not long ago I discovered that I’m on the autism spectrum. One of the common autistic traits is a strong attention and appreciation for detail. Of course, that doesn’t fully explain why my work is filled with details and hidden elements: I just find them so much fun and satisfying! They’re like little quests for your eyes to discover in every illustration. I believe beauty lies in the small, everyday things that can tell big stories and enrich everything around them. I’ve always admired people who notice and appreciate those tiny details that most overlook.

Narratives come naturally to me, whether I’m working on a personal project or for a client. Whether it’s packaging, a game or a book, there’s always a story to tell, and I love translating these ideas into a visual language.

Congratulations on the new book, The Ritual of Light! On your site you introduces Mugo as “a very special and shy little bat” who has a secret mission to keep everyone safe. How did you come up with the idea for Mugo, and what messages do you hope readers get from his story?

Thank you so much! The idea for the character, Mugo, came to me a few years ago. I wanted a character that would represent mysticism and wasn’t your ‘typical’ hero. Bats aren’t usually among the most beloved creatures. Mugo is the heart of the first book and the series. ‘The Ritual of Light’ is entirely dedicated to his story and journey. He will also play an important role in the upcoming chapters.

Beyond a captivating magical story, I wanted to portray a small, humble character who is gentle yet brave. There are so many values that go underappreciated and I wanted Mugo to embody some of them. It’s a story about responsibility, asking for help, not being afraid to stand up for what’s right, and persevering through every challenge, failing and getting up. Apart from it, I wanted to embrace the common fears such as darkness, ghosts, graveyards and make them into an atmospheric setting.

I love that “The Ritual of Light” is drawn entirely in the dark, with very limited colors. Why did you choose that monochrome approach, and how did it affect your creative process?

Monochrome isn’t a typical choice for illustrating picture books and it’s quite rare to see in bookstores. For me, it was an important artistic decision that I was very determined to pursue. The story is told from Mugo’s perspective, taking place at night while he’s on his mission. I usually work in full color, with the entire palette at my disposal, but this time I limited myself to shades of gray, black, and purple to create the atmosphere and the settings and I truly enjoyed the process.

The other books in the series will each have their own distinctive personalities. The second one, for instance, will be bright and colorful.

This is your first book where you’re both the author and illustrator. How did it feel to take on both roles?

It’s definitely something new and it’s amazing to be able to tell the stories I imagine. I’ve been working with major publishing houses and companies for quite some time, and I had been thinking about creating my own story for a while. When it comes to the creative process, I must say it was quite interesting, since everything depended entirely on me. The usual structure of illustrations wasn’t there, which made it fun.
What I especially love is that the characters and illustrations don’t just live inside the book. There are Mugo animations for everyone to use, a website with updates and some toys, coloring pages, and other elements in the making, that expand the universe.

Book Cover for “A Series of Unfortunate Events” by Lemony Snicket

I hear book two in the series will be quite different, set in a colorful forest. Without giving too much away, what can readers look forward to in the next chapter of Mugo’s journey?

Yes, the second one is created in full colors, set in a forest with a new character in the center of the story. I won’t reveal much as still some minor things might change in the process, but so far it’s coming along pretty great. I can reveal that there are other books in the series planned, with the third one happening underwater! All of the stories will be connected, and for those of you who already fell in love with Mugo, don’t worry as he’ll be present in all of them.

You founded the #OurPlanetWeek illustration movement to raise environmental awareness. What inspired you to start that, and how do you see the role of artists in helping the planet?

It all started a few years back, trying to raise awareness about the bushfires in Australia and the Amazon deforestation. That’s how an idea of using art collectively to express environmental concerns in a peaceful, constructive and beautiful way came to be. It gives opportunities for illustrators to embrace the creative prompts and express their support and love for the environment and nature. A big plus of the event is that I’ve heard from many artists that Our Planet Week allowed them to get discovered by new clients, create amazing portfolio pieces and progress in their artistic journey. We also managed to plant over 10K trees thanks to the initiative! Now, in 2026 we’ll be hosting the 7th edition already, filled with artistic voices from all over the world.

Looking back on your journey, what advice would you give to other illustrators who want to create their own worlds and stories?

My advice is always the same for anyone – just start. Whatever you want to do artistically, there’s nothing better than just to start. It seems so simple, but we tend to wait for the perfect moment, and find excuses for ourselves, there;s always a reason to postpone, and taking the first step is the most important moment. For sure there will be setbacks, it will take time and effort (and a bit of luck in most cases), but starting is the first big barrier to overcome. Once you do, things will naturally begin to unravel.

Asia Orlando picture

Find more by Asia Orlando on her portfolio asiaorlando.com, instagram.com/asiaorlando_ and Mugo’s Universe

Jonas Welin

Jonas Welin, Swedish sculptor & designer. You can find his creative work on his Instagram (@jonas_welin). Jonas is the creator & writer for Creativehowl, sharing his own research as an artist with the readers of Creativehowl.

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